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UI/UX Design
Research, wireframes and interface design for websites and apps, tested with real users before development starts.
- User research and interviews
- User flows and information architecture
- Wireframes and interactive prototypes
- and 3 more
Web Development
A website built to convert.
Fast, search-friendly websites and online stores, built on WordPress and Shopify around the way your customers decide.
Overview
Web Development
Where it sits in the customer journey
- Convert
Your website is where every channel sends people. If it is slow, unclear or hard to update, the cost shows up in the results of all the others.
We build sites around the decisions your customers need to make, on WordPress for marketing sites and Shopify for stores, with page speed, search visibility and tracking handled from the first day instead of patched in afterward. Your team gets a site it can update without calling a developer.
A good fit when
- The site no longer reflects what the business does or who it serves.
- Campaigns are sending traffic to pages that were never built to convert.
- Simple content changes take too long or need outside help.
Scope
What's included
The work Web Development covers. The exact mix is agreed with you in the plan, and anything that is not needed yet is left out.
01
WordPress website development
Marketing sites on WordPress, built from reusable sections your team can edit and extend.
02
Shopify store development
Shopify stores set up to make finding, comparing and buying straightforward, from theme to checkout.
03
Campaign landing pages
Focused pages built quickly for a single campaign, audience and action.
04
Custom themes and integrations
Themes built to your design and connected to the tools you already use, such as your CRM, email platform and analytics.
05
Page-speed and Core Web Vitals work
Performance tuned against the measures that search engines and visitors both notice.
06
Ongoing support and maintenance
Updates, fixes and small improvements handled on an ongoing basis after launch.
Method
How we approach it
Every Web Development engagement follows the same sequence, in this order, so nothing is built on guesses.
Step 01
Understand the visitor
We review analytics, talk to your sales and support teams and map what people need from the site at each stage.
Step 02
Structure before style
Sitemap, page outlines and copy come first. Design then has real content to work with.
Step 03
Build in short cycles
Designs from our UI/UX Design team, or from your own designer, are built a section at a time, so you review working pages instead of static pictures.
Step 04
Launch, then improve
Redirects, tracking and speed are checked before launch. Afterward, real usage data shapes the next round of changes.
Measurement
What we measure
The numbers that go into every Web Development report, and the reason each one earns its place.
These are the metrics we track, not promised results. Targets are set with you once we have seen your baseline.
- Conversion rate
- The share of visitors who inquire, sign up or buy. This is what the site is for.
- Core Web Vitals
- Loading speed, responsiveness and visual stability, measured on real visits and not only in lab tests.
- Organic visibility after launch
- Rankings and traffic are tracked through a redesign so a migration does not cost you search performance.
- Engagement on key pages
- Whether visitors reach and use the pages that lead to a sale, such as product, comparison and contact pages.
Platforms we work in
The tools Web Development work usually runs on. Named for reference only; no partnership or endorsement is implied.
- WordPress
- Shopify
- Next.js
- Webflow
FAQ
Questions about Web Development.
The things people ask before they start. If yours is not here, ask it on a call.
Book a callWordPress for most marketing sites and Shopify for stores. Both let your team manage content without a developer. When a project needs custom functionality or the most control over performance we build on Next.js, and Webflow is an option for teams that already use it. We recommend one after understanding how you will use the site.
It should not, if the migration is planned. We map every existing URL, set up redirects, carry over metadata and watch rankings and crawl errors closely in the weeks after launch.
Yes. Pages are built from reusable sections in WordPress or Shopify, and we train your team to add and edit content. You should not need a developer to publish an article, add a product or change a headline.
Yes, as part of the project or through our content service. Design works best with real copy, so we write and design in parallel instead of filling a layout with placeholder text.
Pairs well with
Services that make Web Development work harder.
Channels do more when they share a plan. These are the ones that connect to it most directly.
All services07
Conversion Rate Optimization
Research, experiments and landing pages that turn more of your existing visitors into leads and sales.
- Funnel and UX audits
- Heatmap and session-recording analysis
- A/B and multivariate testing
- and 3 more
01
Search Engine Optimization
Technical fixes, useful content and earned authority that grow qualified organic traffic, in Google and in AI-generated answers.
- Technical SEO audits and fixes
- Keyword and search-intent research
- On-page and internal-link optimization
- and 3 more