Analytics
Clean tracking, sensible attribution and dashboards your team will open, so every decision starts from numbers you trust.
Overview
Where it sits in the customer journey
Marketing decisions are only as good as the numbers behind them. If conversions are double-counted, channels are mislabeled or consent is misconfigured, every report built on top is wrong in ways nobody can see.
We set up tracking that records what matters, agree on how credit is assigned and build dashboards that answer the questions your team asks. Then we keep it maintained, because websites and platforms never stop changing.
Scope
The work Analytics covers. The exact mix is agreed with you in the plan, and anything that is not needed yet is left out.
Properties, events and conversions configured to match how your business makes money.
Every tag managed in one place, documented, and free of leftovers from past campaigns.
Purchases, leads and calls recorded accurately, including where browsers block standard tracking.
An agreed view of what each channel contributes, with its limits stated plainly.
Reports that refresh on their own and answer one question per page.
Consent banners and tag behavior set up so data collection respects each visitor's choice.
Method
Every Analytics engagement follows the same sequence, in this order, so nothing is built on guesses.
Step 01
We start from business questions and work back to the events needed to answer them. That becomes a written measurement plan.
Step 02
Every tag, event and conversion is checked against the plan. We list what is missing, broken or duplicated.
Step 03
Tracking is rebuilt in Tag Manager, tested across browsers and devices, and compared with your backend numbers.
Step 04
Dashboards go live, your team is walked through them, and tracking is rechecked whenever the site or a platform changes.
Measurement
The numbers that go into every Analytics report, and the reason each one earns its place.
These are the metrics we track, not promised results. Targets are set with you once we have seen your baseline.
The tools Analytics work usually runs on. Named for reference only; no partnership or endorsement is implied.
FAQ
The things people ask before they start. If yours is not here, ask it on a call.
Book a callPairs well with
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