Skip to content
DataMatrix LabsDataMatrix Labs
Book a call

CRO

Get more from the traffic you have.

Research, experiments and landing pages that turn more of your existing visitors into leads and sales.

Book a callAll services

Overview

Conversion Rate Optimization

Where it sits in the customer journey

  • Convert
  • Measure

Every visitor who leaves without acting was paid for somehow: an ad, an article, an email. Conversion optimization is the practice of finding out why they left, and fixing it.

We combine analytics, recordings and customer research to find where the journey breaks, then test changes against the current version. Decisions come from evidence, and what we learn is carried over to your ads, emails and other pages.

A good fit when

  • Traffic is healthy but leads or sales have not kept pace.
  • Opinions about the website outnumber facts.
  • Acquisition costs are rising and you need more from each visit.

Scope

What's included

The work CRO covers. The exact mix is agreed with you in the plan, and anything that is not needed yet is left out.

01

Funnel and UX audits

A step-by-step review of the path to purchase, showing where people drop out and what that costs.

02

Heatmap and session-recording analysis

Watching how real visitors scroll, click and hesitate, to explain what the numbers only hint at.

03

A/B and multivariate testing

Controlled experiments with a clear hypothesis, run until the result can be trusted.

04

Landing page design and build

Purpose-built pages for campaigns, designed around one audience and one action.

05

Form and checkout optimization

Fewer fields, clearer errors and less friction at the points where intent is highest.

06

Offer and pricing-page testing

Experiments on how the offer is framed and presented, where small changes can move the most.

Method

How we approach it

Every CRO engagement follows the same sequence, in this order, so nothing is built on guesses.

  1. Step 01

    Find the leaks

    Analytics shows where visitors drop out. Recordings, surveys and user tests show why.

  2. Step 02

    Rank the hypotheses

    Ideas are scored on likely impact, confidence and effort, so the first tests are the ones most worth running.

  3. Step 03

    Test properly

    Each experiment has one hypothesis, one primary metric and a sample size set before it starts.

  4. Step 04

    Ship and share

    Winners are rolled out, losers are documented, and the learning goes to the people running ads, email and content.

Measurement

What we measure

The numbers that go into every CRO report, and the reason each one earns its place.

These are the metrics we track, not promised results. Targets are set with you once we have seen your baseline.

Conversion rate by step
Measuring each stage of the funnel shows exactly where a change helped and where the next problem is.
Revenue per visitor
Combines conversion rate and order value, so a test cannot win by selling more of something cheaper.
Form and checkout completion
The share of people who finish once they have started. Friction here is the most expensive kind.
Conclusive experiments
The number of tests that reached a trustworthy result. A program that learns faster improves faster.

Platforms we work in

The tools CRO work usually runs on. Named for reference only; no partnership or endorsement is implied.

FAQ

Questions about CRO.

The things people ask before they start. If yours is not here, ask it on a call.

Book a call

That depends on how many conversions a page gets, not only visits. Where traffic is too low for a reliable split test, we use research-led changes, user testing and before-and-after measurement, and say clearly which method a result came from.

Then it did its job. A losing test stops a change that would have cost you sales, and usually explains something about your customers. Every result is documented so the same idea is not tested twice.

Set up correctly, no. We load experiments in a way that avoids flicker, keep test durations reasonable and follow search engine guidance on running experiments.

Yes. We can design and build landing pages and implement winning variants ourselves, or hand specifications to your developers.

Pairs well with

Services that make CRO work harder.

Channels do more when they share a plan. These are the ones that connect to it most directly.

All services
08

Analytics & Tracking

Clean tracking, sensible attribution and dashboards your team will open, so every decision starts from numbers you trust.

  • Google Analytics 4 setup and audits
  • Tag Manager implementation
  • Conversion and server-side tracking
  • and 3 more
09

UI/UX Design

Research, wireframes and interface design for websites and apps, tested with real users before development starts.

  • User research and interviews
  • User flows and information architecture
  • Wireframes and interactive prototypes
  • and 3 more
10

Web Development

Fast, search-friendly websites and online stores, built on WordPress and Shopify around the way your customers decide.

  • WordPress website development
  • Shopify store development
  • Campaign landing pages
  • and 3 more