Insights
Practical notes on digital marketing.
Short, specific articles on search, paid media, email, analytics and conversion. Each one is written so you can act on it the same week you read it.
Latest:
The archive
Pick a channel and start reading.
Filter by the part of your marketing you are working on this week.
Showing all 5 articles
- Paid Media
How to split a small ad budget between Google and Meta
One platform captures demand, the other creates it. A simple way to decide the ratio, and when to change it.
Read the article - SEO
SEO when AI answers the question first
AI overviews and chat assistants are changing how people search. Here is what stays the same, and what to do differently.
Read the article - Email
Welcome emails that sell: a four-message flow you can copy
The welcome flow is usually the first automation worth building. A message-by-message outline to build yours.
Read the article - CRO
A landing page checklist for paid traffic
Twelve things to check before you send a single paid click to a page, in the order they tend to matter.
Read the article - Content
Content calendars that survive contact with reality
Why most editorial calendars are abandoned by week three, and a lighter structure that teams keep using.
Read the article