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Web Development
Fast, search-friendly websites and online stores, built on WordPress and Shopify around the way your customers decide.
- WordPress website development
- Shopify store development
- Campaign landing pages
- and 3 more
UI/UX Design
Design people can use without thinking.
Research, wireframes and interface design for websites and apps, tested with real users before development starts.
Overview
UI/UX Design
Where it sits in the customer journey
- Convert
Nobody notices good design. People find what they came for, finish what they started and leave without a second thought. UI/UX design is the work of making that happen on purpose.
We start with the people who will use the product, map what they are trying to get done, and test rough versions before anything is polished. By the time a developer opens the file, the hard questions have been put to real users instead of being settled in a meeting.
A good fit when
- You are planning a new website, app or product and want it tested before it is built.
- People start to sign up, book or check out, and too many give up partway.
- Every new page or feature looks slightly different, and nobody owns the design.
Scope
What's included
The work UI/UX Design covers. The exact mix is agreed with you in the plan, and anything that is not needed yet is left out.
01
User research and interviews
Conversations with customers, plus a review of analytics, support tickets and recordings, to learn what people are trying to do and where they get stuck.
02
User flows and information architecture
Each task drawn step by step, and a navigation structure that matches how people look for things.
03
Wireframes and interactive prototypes
Layouts in plain boxes first, then a clickable version close enough to the real thing to put in front of users.
04
Interface design for web and mobile
Finished screens for each screen size, including loading, error and empty states, checked for contrast and readable type.
05
Design systems and component libraries
Colors, type, spacing and reusable components in one Figma library, so new screens are assembled instead of redrawn.
06
Usability testing and developer handoff
Task-based sessions with people from your audience, then annotated files and a walkthrough for whoever builds it.
Method
How we approach it
Every UI/UX Design engagement follows the same sequence, in this order, so nothing is built on guesses.
Step 01
Learn who it is for
We talk to customers and to the people on your team who hear from them, and review whatever data the current product already produces.
Step 02
Map the flow before the screen
Each key task is drawn as a sequence of steps. A problem is far cheaper to fix on a diagram than in a finished design.
Step 03
Prototype and test
A clickable prototype goes in front of real users, who are asked to complete tasks while we watch where they hesitate.
Step 04
Design, document, hand over
What tested well becomes the finished interface, built from documented components and handed to developers with the detail they need.
Measurement
What we measure
The numbers that go into every UI/UX Design report, and the reason each one earns its place.
These are the metrics we track, not promised results. Targets are set with you once we have seen your baseline.
- Task completion rate
- The share of test participants who finish a task without help. It is the most direct sign of whether a design works.
- Time on task
- How long a key task takes from start to finish. Comparing rounds shows whether a flow is getting simpler or only prettier.
- Error and drop-off points
- Where people mis-tap, backtrack or abandon a flow, in testing and in live analytics. Each one is a specific thing to fix.
- Conversion on redesigned flows
- Sign-ups, bookings or purchases through the screens we worked on, compared before and after launch.
Platforms we work in
The tools UI/UX Design work usually runs on. Named for reference only; no partnership or endorsement is implied.
- Figma
- FigJam
- Maze
- Hotjar
FAQ
Questions about UI/UX Design.
The things people ask before they start. If yours is not here, ask it on a call.
Book a callUI/UX Design is the research and design work on its own: flows, prototypes, tested interfaces and a design system, for a website, an app or a product. Web Development is the build: turning approved designs into a fast WordPress site or Shopify store and launching it. Many projects use both, with the design work feeding straight into the build.
Yes. We design web apps, dashboards, mobile apps and checkout or booking flows as well as marketing sites. Mobile work follows the conventions of iOS and Android, so the result feels familiar on each.
People who match your audience. Where you have customers willing to take part, we recruit from them. Otherwise we use a testing panel and screen for the right profile. A handful of sessions per round is usually enough to bring the main problems to the surface.
Yes. We design inside your brand guidelines and extend them where they do not yet cover digital products. Files are handed over in Figma with specifications, and the build can stay with your developers or move to our web team.
Pairs well with
Services that make UI/UX Design work harder.
Channels do more when they share a plan. These are the ones that connect to it most directly.
All services07
Conversion Rate Optimization
Research, experiments and landing pages that turn more of your existing visitors into leads and sales.
- Funnel and UX audits
- Heatmap and session-recording analysis
- A/B and multivariate testing
- and 3 more
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Analytics & Tracking
Clean tracking, sensible attribution and dashboards your team will open, so every decision starts from numbers you trust.
- Google Analytics 4 setup and audits
- Tag Manager implementation
- Conversion and server-side tracking
- and 3 more