05
Content Marketing
Articles, guides, video and landing pages mapped to every stage of the buying journey, and measured on the pipeline they create.
- Content strategy and topic maps
- Editorial calendars
- Long-form articles and guides
- and 3 more
SEO
Be the answer people find.
Technical fixes, useful content and earned authority that grow qualified organic traffic, in Google and in AI-generated answers.
Overview
Search Engine Optimization
Where it sits in the customer journey
- Attract
Search is where people go when they already know what they need. SEO is the work of making your pages the ones they find, for the searches that lead to revenue and not just visits.
We start with whatever is holding the site back technically, then build the pages and earn the links that give search engines a reason to rank you. The same work makes your brand easier for AI assistants to cite when they answer a question in your category.
A good fit when
- Your customers research before they buy, and you want to be part of that research.
- Paid traffic is carrying too much of the load and you need a channel that compounds.
- The site has history, and you suspect it is underperforming for technical reasons.
Scope
What's included
The work SEO covers. The exact mix is agreed with you in the plan, and anything that is not needed yet is left out.
01
Technical SEO audits and fixes
Crawling, indexing, speed and structured data checked and fixed in priority order, written up as tickets a developer can act on.
02
Keyword and search-intent research
The searches your buyers make, grouped by what they want at that moment, so each page has one clear job.
03
On-page and internal-link optimization
Titles, headings, copy and internal links tuned so the right page ranks for the right search.
04
Digital PR and link earning
Stories, data and resources worth referencing, pitched to the publications your audience reads.
05
Local SEO and Business Profile management
Accurate listings, location pages and review routines for businesses that sell in specific places.
06
Visibility in AI search and answer engines
Clear, well-sourced pages that answer engines can quote, plus tracking of where your brand appears in them.
Method
How we approach it
Every SEO engagement follows the same sequence, in this order, so nothing is built on guesses.
Step 01
Audit the foundations
We crawl the site, review Search Console data and compare you with the pages that currently outrank you. The output is a ranked list of issues, not a ninety-page PDF.
Step 02
Map searches to pages
Every priority topic gets one page that deserves to rank for it. Gaps become a content plan, and pages that overlap get merged.
Step 03
Fix, publish, earn
Technical fixes ship first because they lift everything else. New and improved pages follow, supported by outreach that earns links.
Step 04
Measure and reprioritize
Each month we look at which pages gained ground and which stalled, then move effort to where the next gain is.
Measurement
What we measure
The numbers that go into every SEO report, and the reason each one earns its place.
These are the metrics we track, not promised results. Targets are set with you once we have seen your baseline.
- Organic conversions
- Leads and sales from unpaid search are the reason for the work. Everything else on this list explains how they moved.
- Non-brand clicks
- Clicks from people who did not search for your name show whether you are reaching new buyers or only existing ones.
- Rankings for priority searches
- Positions for the terms we agreed matter most. A useful early signal, often months before revenue reflects it.
- Index coverage and page health
- If a page cannot be crawled or indexed, nothing else counts. We watch coverage and Core Web Vitals for regressions.
Platforms we work in
The tools SEO work usually runs on. Named for reference only; no partnership or endorsement is implied.
- Google Search Console
- Semrush
- Ahrefs
- Screaming Frog
FAQ
Questions about SEO.
The things people ask before they start. If yours is not here, ask it on a call.
Book a callTechnical fixes can show up in Search Console within weeks. Rankings for competitive terms usually take several months of consistent work, and new sites take longer than established ones. We set expectations for your site after the audit, once we can see where it starts from.
Either. We can research, brief, write and publish, or hand detailed briefs to your writers and edit what comes back. Subject knowledge usually lives with your team, so the strongest pieces tend to be a collaboration.
The things that make a page rank also make it quotable: a clear answer, accurate facts, obvious authorship and structured markup. On top of that we track how your brand appears in AI-generated answers and prioritize the questions where being cited matters most.
Yes, or a developer who can implement our recommendations. Fixes are written as specific tickets, and we can work directly in your CMS if you prefer.
Pairs well with
Services that make SEO work harder.
Channels do more when they share a plan. These are the ones that connect to it most directly.
All services08
Analytics & Tracking
Clean tracking, sensible attribution and dashboards your team will open, so every decision starts from numbers you trust.
- Google Analytics 4 setup and audits
- Tag Manager implementation
- Conversion and server-side tracking
- and 3 more
10
Web Development
Fast, search-friendly websites and online stores, built on WordPress and Shopify around the way your customers decide.
- WordPress website development
- Shopify store development
- Campaign landing pages
- and 3 more