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Digital marketing agencySEO · Ads · Social · Email

Marketing
built on data,
not guesswork.

DataMatrix Labs plans, runs and measures your SEO, paid media, social, content and email as one connected program, so you always know what is working and what to do next.

Budget follows what converts

  • 10

    Digital marketing services, run by one team.

  • 1

    Shared plan across search, ads, social and email.

  • 30days

    Between reports. Every month, in plain language.

Channels and tools we work in

  • Google Search
  • Google Ads
  • Meta Ads
  • Instagram
  • TikTok
  • LinkedIn
  • YouTube
  • Email & SMS
  • Google Analytics 4
  • Search Console
  • Tag Manager
  • Looker Studio

Ways to work with us

Start with one channel, or hand over the whole program.

Three engagement models, each a step up in channels and involvement. There are no prices here by design: scope is agreed on a call, once we understand your goals.

  • Option 01

    Launch

    One or two channels, done properly

    Start with the channel most likely to pay back first, set up to be measured from day one.

    1–2 channels

    What's included:

    • Audit of your current marketing
    • One or two managed channels
    • Conversion tracking and live dashboard
    • Monthly report and planning call
    • Shared chat channel with the team

    Best for

    Businesses starting out with digital marketing, or restarting after a bad experience.

    Discuss your goals
  • Option 02

    Growth

    A connected multi-channel program

    Search, paid and email working from one plan, so each channel feeds the next.

    3–5 channels

    Everything in Launch, plus:

    • Three to five managed channels
    • Ongoing content production
    • Landing pages for every campaign
    • One dashboard across every channel
    • Planning calls every two weeks

    Best for

    Teams with a proven offer that want steady, predictable growth across channels.

    Discuss your goals
  • Option 03

    Scale

    Full-funnel marketing with experimentation

    Every channel, a testing roadmap and a dedicated strategist who sits in on your planning.

    All 10 services

    Everything in Growth, plus:

    • All ten services available
    • Conversion testing program
    • Advanced attribution and reporting
    • Dedicated strategist
    • Weekly planning calls

    Best for

    Established brands that need an outside marketing team working as part of their own.

    Discuss your goals

No price list, on purpose. What you need depends on your goals, your channels and your budget, so we agree on the scope with you on a call and shape the engagement around it.

See how we work

Reporting

One report. Every channel. Plain language.

Each month you get a single report covering every channel we run for you. It is written for the people who own the result, not only the people who run the campaigns.

Monthly performance report

All channels, compared with the previous month

Period: Example month

Organic clicks
11.5k
Up25%vs. last month
Page-one keywords
86
Up9 morevs. last month
Leads from search
142
Up11%vs. last month
Click-through rate
3.4%
Up0.3 ptsvs. last month

Organic clicks per week

Last 12 weeks

Organic clicks per week (example data)
Weekclicks
Week 11,820
Week 21,910
Week 31,880
Week 42,040
Week 52,190
Week 62,150
Week 72,380
Week 82,520
Week 92,610
Week 102,790
Week 112,940
Week 123,180

Channel mix

Share of all conversions

  • SEO31%
  • Paid media38%
  • Social9%
  • Email22%

In plain language

Organic clicks rose for the fourth week running. Most of the gain came from the service pages rewritten earlier in the quarter, which now sit on page one for nine more searches.

Next month: Publish two comparison guides and speed up the slowest page templates.

A preview of the report format, with example figures. A real report is built from your own accounts, targets and tracking.

  1. 01

    What happened

    The numbers that matter for each channel, set against last month and against the targets we agreed.

  2. 02

    Why it happened

    A short written explanation of what moved and what did not, in words anyone on your team can follow.

  3. 03

    What happens next

    The priorities for the coming month, so every report ends with a plan and not only a chart.

Playbooks

How we run the work, shown in full.

Three playbooks, each for a situation we see often: where it usually starts, what we do, what we aim to change and how we measure it.

View all playbooks

Digital marketing services

Search Engine Optimization, Paid Media & PPC, Social Media Marketing, Social Media Management, Content Marketing, Email & Marketing Automation, Conversion Rate Optimization, Analytics & Tracking, UI/UX Design, Web Development.

Pick one channel or run all ten. Either way it is one plan, one team and one monthly report.

Explore services

How we work

A process you can follow.

Nothing goes live until it can be measured. Each step has a typical length and a short list of things you get at the end of it.

See the full process
  1. 01Week 1–2

    Discover

    We audit your tracking, channels and competitors, and talk to the people who know your customers best. You get a plain-language picture of where you stand.

    What you get

    • Marketing and tracking audit
    • Competitor and keyword research
    • Baseline numbers
  2. 02Week 2–3

    Plan

    We turn the audit into a 90-day plan: which channels, in which order, with which budget, and the numbers each one is expected to move.

    What you get

    • 90-day roadmap
    • Channel budgets and targets
    • Measurement plan
  3. 03Week 3–6

    Launch

    Campaigns, content and landing pages go live in stages, each one tracked properly before the next begins.

    What you get

    • Campaigns and content live
    • Landing pages built
    • Dashboard switched on
  4. 04Every month

    Optimize & report

    We review results every week, shift budget to what is working and send one honest report each month, with next month's priorities attached.

    What you get

    • Weekly optimizations
    • Monthly report
    • Updated priorities