Social Management
Daily publishing, community replies and inbox handling across your social accounts, so the brand stays active and nobody waits for an answer.
Overview
Where it sits in the customer journey
A social account is never finished. There is a post due, a comment waiting and a message from someone ready to buy, every day. Social media management is the routine that keeps all of it handled.
We plan the calendar, publish on schedule and answer comments and messages in your voice, following a playbook agreed with you at the start. You approve the plan once a month, and after that you hear from us only when something needs a decision from your team.
Scope
The work Social Management covers. The exact mix is agreed with you in the plan, and anything that is not needed yet is left out.
Names, bios, links, contact details and highlights made complete and consistent, with access and security settings put in order.
A month of posts planned, written up and approved in one pass, with room left for anything timely.
Posts, stories and short video published in the format each platform expects, at the times your audience is active, and checked once they are live.
Replies in your voice from an agreed playbook, with leads, complaints and anything sensitive passed to the right person on your team.
Spam, scams and abuse hidden or removed under written rules, so the comment section stays somewhere customers want to be.
What was published, how many conversations were handled and how quickly, and the questions customers kept asking.
Method
Every Social Management engagement follows the same sequence, in this order, so nothing is built on guesses.
Step 01
We review every profile, who has access, what has been posted and how messages are handled today, then fix the basics.
Step 02
Tone of voice, approved answers to common questions, and what gets escalated and to whom. This is what lets us reply without asking you each time.
Step 03
The calendar is approved once a month. Scheduling, publishing and checking that each post went out correctly is then our job.
Step 04
Comments and messages are worked through daily. At the end of the month you see what was handled and what customers were asking about.
Measurement
The numbers that go into every Social Management report, and the reason each one earns its place.
These are the metrics we track, not promised results. Targets are set with you once we have seen your baseline.
The tools Social Management work usually runs on. Named for reference only; no partnership or endorsement is implied.
FAQ
The things people ask before they start. If yours is not here, ask it on a call.
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