Privacy Policy

This Privacy Policy describes how DataMatrix Labs and our affiliates or subsidiaries (“we”, “us”, or “our”) collect, use, and share your Personal Information when you visit our website, datamatrixlabs.com (our “Site”). It also explains how we may process Personal Information on behalf of companies to whom we offer digital marketing and related services (our “Services”).

Data Collected

We collect and process information that can identify, reasonably describe, or be associated with you (“Personal Information”). This includes information collected when you interact with our Site or Services or communicate with us directly.

Information We Collect Directly:

When you visit our Site, we may automatically collect details about your device, web browser, IP address, and browsing activity (e.g., pages visited and interactions).
Communication data, such as emails, phone calls, text messages, or audio messages, may be retained for quality assurance or training purposes.

Information Processed on Behalf of Clients:

As part of our Services, we may collect or process personal identifiers, demographic data, device identifiers, internet activity, location data, commercial information (e.g., purchase behaviour), and preferences.

De-Identified or Aggregated Data:

We may also collect anonymised or aggregate data that does not individually identify you.

Cookies and Similar Technologies:

We use cookies and similar tracking technologies on our Site to analyse performance, enhance your experience, and deliver tailored advertising. Cookies may be linked to other Personal Information, such as your email or postal address. You can opt out of this advertising by visiting https://app.retention.com/optout.

Use of Information

We use the Personal Information we collect for the following purposes:

Site Operations: To manage our Site’s functionality, ensure security, and improve your user experience.
Communication: To manage accounts, respond to enquiries, and send updates about our Services.
Client Services: To process and manage data on behalf of our Clients, including for digital advertising campaigns, creative design, analytics, and email/SMS communications.
Marketing and Advertising: To send promotional offers or advertisements, either directly or through partnerships with platforms like Varos, for analytics and campaign performance evaluation.
Compliance: To comply with legal obligations or resolve disputes.

Sharing Your Personal Information

We may share your Personal Information in the following circumstances:

Service Providers: With vendors and service providers for data analysis, hosting, customer support, or other operational purposes.
Business Partners: With trusted partners or brands, where permitted by law or with your consent, for joint marketing opportunities.
Third-Party Consultants: For analytics or improvements to our Site or Services.
Consent-Based Sharing: With third parties at your request or with your explicit consent.

Cookies and Their Management

How We Use Cookies:

Essential Cookies: Enable core functionalities like security and page navigation.
Performance Cookies: Help us analyse site usage and improve performance.
Advertising Cookies: Used by third-party advertising partners to deliver relevant ads.

Managing Cookies:

You can block or limit cookies by adjusting your browser settings. Note that disabling cookies may limit some features on our Site.
Our Site does not currently respond to “Do Not Track” signals, as no standard exists for such requests.

Communication Preferences

You may receive emails or calls from us regarding updates, offers, or important information. You can update your communication preferences or unsubscribe from promotional messages by contacting us at hello@datamatrixlabs.com. However, administrative communications essential to account management cannot be opted out of.

Third-Party Marketing and Selling

We do not sell your Personal Information or provide it to third parties for their direct marketing without notice and an opportunity to opt out.

Data Retention

We retain your Personal Information for as long as necessary to fulfil the purposes outlined in this Policy or as directed by Clients. Retention periods may also be extended to comply with legal obligations.

Information Regarding Children

Our Site and Services are intended for individuals aged 13 and above. We do not knowingly collect information from children under 13. If we become aware of such collection, we will promptly delete the data. Parents or guardians can contact us at hello@datamatrixlabs.com for assistance.

Third-Party Links and Websites

Our Site may contain links to external websites or applications. We are not responsible for their privacy practices or content. Please review their terms and privacy policies before interacting with them.

Disclaimer

This Privacy Policy does not restrict our ability to:

Use anonymised or aggregated data;
Comply with legal obligations;
Respond to investigations, subpoenas, or law enforcement inquiries;
Protect against fraudulent or illegal activities;
Transfer Personal Information in case of mergers, acquisitions, or corporate changes.

Changes to This Privacy Policy

We may update this Policy periodically to reflect changes in our practices or for legal and regulatory reasons. Updates will be posted on this page with a “Last Updated” date. Material changes will not apply retroactively without notice.

Contact Us

For questions or more information, please contact us:

Email: hello@datamatrixlabs.com
Mail: DataMatrix Labs, 300 Cadman Plaza West, 12th Floor, Brooklyn, NY 11201

Last Updated: 15 March 2024